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- NATION, Page 25American NotesAMENITIESThe Seat Of Luxury
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- Marketing experts may wonder why Denver's Cherry Creek mall
- is so flush. Generating nearly $400 per sq. ft. in annual
- sales, it is one of the most profitable shopping centers in
- America. Could it be the free valet parking for the
- handicapped, or the swanky Neiman-Marcus store with its
- $100,000 furs? Guess again, folks! Local shoppers know: it's
- the mall's bathrooms.
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- So posh are the facilities that shoppers and tourists often
- pay a visit whether nature is calling or not. The rest rooms
- feature soft lighting, gold-plated fixtures, marble changing
- tables (complete with complimentary diapers), marble-and-gold
- phone booths and automatic toilets. Since the mall opened last
- August, says general manager David Wass, beaming, "it's not
- uncommon for people with relatives or visitors in town to show
- them the rest rooms."
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